(This is a reprint from my Sacramento Cyber Safety Examiner column on Examiner.com).
Jay Bacrania, is the CEO of Signet Education in Cambridge, New York. He helps college-bound high school students develop and implement a personal strategy to prepare for and pursue a fulfilling college experience.

Jay Bacrania, is the CEO of Signet Education in Cambridge, New York. He helps college-bound high school students develop and implement a personal strategy to prepare for and pursue a fulfilling college experience.

While many parents are concerned for the personal security of their children using mobile devices and apps, one of the subtlest concerns that can impact a child’s future college and employment opportunities is their social media presence. Many college admissions departments are integrating the data gathered by the social media profiles of students.

According to a PBS News Hour report last August, Ithaca College freshman applicants did not have to send in their standardized test scores. If they did submit them, they would be considered but it was not a requirement. According to the report, colleges are using the same big data techniques that other industries are employing to predict behavior. In the case of colleges, they are searching for information about an applicant that will indicate they are likely to graduate.

Jay Bacrania, is the CEO of Signet Education in Cambridge, New York. He helps college-bound high school students develop and implement a personal strategy to prepare for and pursue a fulfilling college experience. He explains that colleges have a specific set of diverse spots for incoming freshmen, and the schools are using whatever tools they can, including standardized testing, demographic analysis, and big data (i.e., larger data sets including information gleaned about candidates from their presence in the social media), to ensure they attract and admit the best fit. “Our recommendation at Signet is for students to try to understand the story that their data is telling about them when they apply,” he said. “This is challenging, as a lot of this data beyond what students would even think is important, and generally students are not able to divine the patterns that colleges are searching for.”

According to Bacrania, students should recognize that colleges are looking at a lot more beyond their essay to evaluate their candidacy. And he encourages students to consider that if they receive a rejection letter from a dream school sometimes it is the result of factors beyond a student’s control that end up making them not an attractive of a candidate for a particular college.

To learn more about how to put develop a strategy for your teens college plan, go to: Signet Education.

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ABOUT:  We are a non-profit education center founded in Roseville, CA to strengthen the parent-child bond in a hyper-connected world. The BMF mission is to restore families with the mustard seed of faith that declares liberty already belongs to the soul because one God, the Creator of all humanity, grants every human being intelligence and free will to choose what to believe, and that is power that can never be taken, but is easily surrendered to the bully, the drug or the device. To that end, ten percent of all BMF proceeds are donated to prison ministries. Your Donations are greatly appreciated.

Joanna Jullien "Parental authority cannot be taken. It can only be lost when we surrender it." Photo by: Christi Benz

Joanna Jullien Photo by: Christi Benz

As the Sacramento Cyber Safety Examiner, my personal mission is to educate and inspire parents from all walks of life and social settings to realize their inherent authority to govern the home and educate the child about their own power; the personal power that comes from the spiritual resilience of your chosen faithAnd so I write for Examiner.com to express the passion of my mother heart to a diverse audience.

Joanna Jullien is an author, educator and speaker on strengthening the parent-child relationship in a cyber powered world. She is a mother of two grown sons, the author of The Authority In Me: The Power of Family Life in the Network Culture, produces The Sacramento Cyber Safety Examiner column on Examiner.com, and is the CyberParenting advisor on The Fish 103.9FM. Her new book, A Google World in the Garden of Eden: Five Family-Safe Strategies for Texting and Social Media is now available for PC and all eReader formats including Kindle, Nook, iPad.